As far as E-commerce industries go, customer
satisfaction is the prime mover of their brand value. Customer satisfaction is
mostly affected at the end of a transaction, which is when they receive the
product. If the product received does not look the same way it did on the
website, a customer becomes disappointed. Packaging
plays a major role in protecting the integrity of a product right from its
shipment origin to the place where it finally reaches the customer. Type of
packaging differs for every product like Plain security bags, Tamper proof courier bags, Security bubble bag, Plain bubblecourier bag, Steb bag, Coin carry bag, BOPP packing tape and Currency transitbags . Choosing the right
packaging material decides how a product reaches the customer.
Impact of packaging on customer satisfaction:
- Customers are 10% more likely to buy and use products if they are happy with the packaging.
- About 90% of the customers also believe that it is the responsibility of the vendor to ensure product safety.
This shows how much importance buyers place on
the packaging of the product, even if they may not explicitly mention it and
hence affects customer satisfaction.
When
it comes to packaging, especially in the e-commerce market, functionality and
safety trump aesthetics. There are various packing materials that are in use
depending on the product to be packaged. Using the right packaging ensures safe
delivery of the product to the buyer as well. Some of the attributes to be
considered when packaging is concerned are the protection it provides to the
product, security, and optimal utilization of space. Using bubble wrap and foam
protects the product during transit. Ultimately, it is what the customer
prefers that matters most.
Packaging and how it improves the
e-commerce market
Knowing
how something as simple as packaging affects customer satisfaction, especially
in the e-commerce market, could be vital. It is important to get feedback from
the customers as well, as they know best what they want. The customer pays for
the whole experience of buying, not just the product. Their satisfaction is the
key to the success of the e-commerce market.
How
Q-line can help you:
Qline supplies packaging materials of the finest
quality. A wide range of packages are designed to meet the unique requirements
of the customer. Qlines extensive range includes Plain
security bags, Tamper proof courier bags, Security bubble bag, Plain bubble
courier bag, Steb bag, Coin carry bag, BOPP packing tape and Currency transit
bags. Get to know how you could improve customer satisfaction at http://www.qlinepackaging.com
