How customer satisfaction affects the E-commerce market

As far as E-commerce industries go, customer satisfaction is the prime mover of their brand value. Customer satisfaction is mostly affected at the end of a transaction, which is when they receive the product. If the product received does not look the same way it did on the website, a customer becomes disappointed. Packaging plays a major role in protecting the integrity of a product right from its shipment origin to the place where it finally reaches the customer. Type of packaging differs for every product like Plain security bags, Tamper proof courier bags, Security bubble bag, Plain bubblecourier bag, Steb bag, Coin carry bag, BOPP packing tape and Currency transitbags  . Choosing the right packaging material decides how a product reaches the customer. 

 

Impact of packaging on customer satisfaction:

• Customers are 10% more likely to buy and use products if they are happy with the packaging.
• About 90% of the customers also believe that it is the responsibility of the vendor to ensure product safety.

This shows how much importance buyers place on the packaging of the product, even if they    may not explicitly mention it and hence affects customer satisfaction.

Why packaging matters

When it comes to packaging, especially in the e-commerce market, functionality and safety trump aesthetics. There are various packing materials that are in use depending on the product to be packaged. Using the right packaging ensures safe delivery of the product to the buyer as well. Some of the attributes to be considered when packaging is concerned are the protection it provides to the product, security, and optimal utilization of space. Using bubble wrap and foam protects the product during transit. Ultimately, it is what the customer prefers that matters most. 

Packaging and how it improves the e-commerce market

Knowing how something as simple as packaging affects customer satisfaction, especially in the e-commerce market, could be vital. It is important to get feedback from the customers as well, as they know best what they want. The customer pays for the whole experience of buying, not just the product. Their satisfaction is the key to the success of the e-commerce market.

How Q-line can help you:

Qline supplies packaging materials of the finest quality. A wide range of packages are designed to meet the unique requirements of the customer. Qlines extensive range includes Plain security bags, Tamper proof courier bags, Security bubble bag, Plain bubble courier bag, Steb bag, Coin carry bag, BOPP packing tape and Currency transit bags. Get to know how you could improve customer satisfaction at http://www.qlinepackaging.com