How Packaging Improves Brand Value

Qline Packaging

 

 

 

It is a generally accepted that we shouldn't judge a book by its cover but it is exactly the opposite when it comes to the e-commerce industry. A brand is constantly and mercilessly judged by its customers by the way it presents itself. The way a brand presents itself largely depends upon how it reaches the customer and that is where packaging comes in. Packaging plays a tremendous role in projecting the value of the brand to the customer. It is not always about attractive packaging, it is more than that, It is simply put, a ‘dialogue’ between the seller and the end customer.

How Packaging affects the way a brand is perceived:

Choosing the right packaging in a way is selecting how you choose to communicate with the customer. The first thing a customer looks for while receiving the goods he paid for is its integrity. The more mangled and shabby the product reaches him the lesser he is inclined to think of his seller. There are a lot of different types of packaging material and each one is made for specific types of items. For example a Security Bubble Bag is used to protect semi valuable items like jewellery and watches while Tamper evident bags are used to transport sensitive documents and items like Debit card/ Credit card. Using the right packaging material for the right product ensures the safety of the product and also sends a message to the customer that “we care”. It is a sign that the seller is serious about the satisfaction of the customer which thereby builds the customer-seller relationship

Types of Packaging and why it matters:

Protecting the brand reputation is intertwined with customer satisfaction and that directly leads to picking the right packaging for your products. The various types of packaging materials and their uses are as follows

• Plain Security Bags: Once sealed it cannot be opened without tearing or cutting the envelope. This ensures the safety of the item inside.
• Tamper Proof Courier Bags: This tamper proof version of the above mentioned courier bags is widely used by online shipping and logistics companies to transport items over large distances.
• Security Bubble Bags: These are used for semi-fragile items like electronics, jewellery and watches. It protects the materials from abrasion and breakage due to movement.
• Tamper Evident Bags: This highly resilient bag comes with security seal and is often used to protect sensitive documents like passport, lab reports, batch samples etc.,
• Stebs: Steb bags come with transparent cover. It is constructed in such a way that any attempt at tampering will be evident.
• Coin Carry Bag: Highly durable and tear resistant. Made with thick and resilient plastic exterior to make it easy to carry coins and small metal items

Using the right packaging for the appropriate material ensures product integrity and customer satisfaction. Packaging without understanding the packaging material leads to frustration on the customer’s end which again leaves a mark on the brand reputation.

How Qline packaging can help you:

Qline offers a wide variety of choices when it comes to packaging materials. Each one tailored to meet customer and product requirements. Customize your own packaging material with Qline packaging. Visit our website at www.qlinepackaging.com to know how you can improve your customer satisfaction and elevate your brand reputation through excellent packaging.