How Packaging Improves Brand Value

Qline Packaging

 

 

 

It is a generally accepted that we shouldn't judge a book by its cover but it is exactly the opposite when it comes to the e-commerce industry. A brand is constantly and mercilessly judged by its customers by the way it presents itself. The way a brand presents itself largely depends upon how it reaches the customer and that is where packaging comes in. Packaging plays a tremendous role in projecting the value of the brand to the customer. It is not always about attractive packaging, it is more than that, It is simply put, a ‘dialogue’ between the seller and the end customer.

How Packaging affects the way a brand is perceived:

Choosing the right packaging in a way is selecting how you choose to communicate with the customer. The first thing a customer looks for while receiving the goods he paid for is its integrity. The more mangled and shabby the product reaches him the lesser he is inclined to think of his seller. There are a lot of different types of packaging material and each one is made for specific types of items. For example a Security Bubble Bag is used to protect semi valuable items like jewellery and watches while Tamper evident bags are used to transport sensitive documents and items like Debit card/ Credit card. Using the right packaging material for the right product ensures the safety of the product and also sends a message to the customer that “we care”. It is a sign that the seller is serious about the satisfaction of the customer which thereby builds the customer-seller relationship

Types of Packaging and why it matters:

Protecting the brand reputation is intertwined with customer satisfaction and that directly leads to picking the right packaging for your products. The various types of packaging materials and their uses are as follows

• Plain Security Bags: Once sealed it cannot be opened without tearing or cutting the envelope. This ensures the safety of the item inside.
• Tamper Proof Courier Bags: This tamper proof version of the above mentioned courier bags is widely used by online shipping and logistics companies to transport items over large distances.
• Security Bubble Bags: These are used for semi-fragile items like electronics, jewellery and watches. It protects the materials from abrasion and breakage due to movement.
• Tamper Evident Bags: This highly resilient bag comes with security seal and is often used to protect sensitive documents like passport, lab reports, batch samples etc.,
• Stebs: Steb bags come with transparent cover. It is constructed in such a way that any attempt at tampering will be evident.
• Coin Carry Bag: Highly durable and tear resistant. Made with thick and resilient plastic exterior to make it easy to carry coins and small metal items

Using the right packaging for the appropriate material ensures product integrity and customer satisfaction. Packaging without understanding the packaging material leads to frustration on the customer’s end which again leaves a mark on the brand reputation.

How Qline packaging can help you:

Qline offers a wide variety of choices when it comes to packaging materials. Each one tailored to meet customer and product requirements. Customize your own packaging material with Qline packaging. Visit our website at www.qlinepackaging.com to know how you can improve your customer satisfaction and elevate your brand reputation through excellent packaging.

Screen Printing on Security Bags or Tamper Proof Bags

Main Advantages of Screen Printing over Flexo Printing on Tamper Proof Bags

 Printing on the packaging products like tamper proof bags is becoming a popular approach of making packaging attractive. Moreover, printing on the security bags with the logo, designs or other images of the company increases the visibility and reach of a business or brand. This printing approach has proven to be successful to many businesses that are taking place worldwide. 
 

About screen printing

          There are many types of printing options available to be used on the security bags or tamper proof bags such as offset, Flexo, digital printing, screen printing and gravure. Among all these types, screen printing is widely used for designing and printing on tamper-proof bags.

Some of the main reasons for why screen printing is appreciated are:

• It is used widely by cosmetic industry and appreciated for its quality
• Durable ink is used for better impression
• Offers excellent finishing and standardization
• It is absolutely waterproof and tamper-proof
• It is highly acclaimed for the quality, which can be used on clothes, bags and other materials
• The prints last long
• Color can be reproduced exactly how it is specified by the customers. 

 

Advantages of screen printing over Flexo printing

  To distinguish between the key advantages of screen printing over Flexo printing here follows a few factors;

• Screen printing is an awesome option for the new e-commerce companies, as they are absolutely less expensive compared to the Flexo printing and there are no cylinder charges levied
• It is possible to do screen printing within less timeline such as within 2 to 3 days for a huge quantity of bags  
• It is possible to do screen printing with up to 4 colors
• It increases the visibility of the company name and design on the tamper bags with huge impression
• Screen printing serves to be an excellent option for flexible packaging, as it enables printing multiple layers, add characteristics and much more

• Although flexo printing is faster, it is not advanced and cannot produce extensive artwork unlike screen printing
• Screen printing can be used to print on any types of materials. It is also possible to vary the thickness of ink film and use high quantity of pigment in ink to get brilliant colors, whereas the colors in final product using flexo printing is neither bold nor crisp
• With many shortages in flexo printing, if you want high-end images on the tamper proof bags, then choosing screen printing will be an ideal option.

Although both screen and flexo printing can be used for printing products like envelopes, wrapping paper, tamper-proof bags and other items, they still have some differences to distinguish. However, analyzing, understand and choosing an appropriate printing technique is imperative from the business perspective. With ample advantages and cost-effective solutions to offer for e-commerce and startup businesses with long-term benefits, screen printing is wieldy adopted by many companies.
  
 Plain tamper proof bags available online at Qlinepackaging.com. Check out the site to find out more about the wide variety of tamper proof bags at affordable prices.