Packaging Tapes and Their Significance

Packaging Tapes

Packaging plays a major role in getting the products across unaffected. Right from the packaging material used to the type of tape used to seal the package, everything counts and everything matters. The type of packaging tape used ensures the compactness with which the item is packed. It protects the material from wear and tear and movement from the transport. There are various types of packaging tapes, each one serving a different and unique purpose.

Selecting the right packaging tape:

As mentioned before, packaging tape differs based on the nature of packing that needs to be done, which again depends on the type of item that needs to be transported. Few guidelines have to be addressed before selecting the packaging tape. It should be noted if the packing tape is tough as well as easy to remove. Customers often get annoyed if they can’t remove the packaging easily when received. It should have enough tensile strength to protect the package while still being easy to remove when it reaches the customer. It is preferable if the tape is transparent so that it doesn’t hide any important information printed on the package. Customization can be done like adding logos and brand names on the tape but it shouldn’t affect the look of the packaging. The weight of the packaging should also be considered. The tape should have high tensile strength to withstand the wear and tear endured by the package while it is being moved around.

Tapes Complete Packaging:

The process of packaging is complete only when the packaging tape is used to seal the item. The whole point of packaging is to protect the integrity of the product being shipped. Packaging tapes ensure that by securing the compactness of the cargo. It shouldn’t be too tough and it shouldn’t be too easy because being one way or the other could still drastically affect the way a product reaches the customer. The fact that a seemingly inconsequential packaging aid like a tape has such a big effect on the integrity of the product is simply glossed over by many. Right from the amount of adhesive used in the tape to the length and width of the tape, every little thing contributes to safely getting the product across.

BOPP Tapes:

One of the most commonly used packaging tapes is the BOPP tape. It is the most preferred sealing medium for long distance shipping and also for transporting heavy cargo. BOPP tapes are often have a high tensile strength and are highly resilient in nature which makes them perfect for heavy duty transport. BOPP tapes come in different varieties such as
•    Milk white
•    Transparent
•    Coloured and
•    Brown tape

How Qlinepackaging can help you:

All the above mentioned types of Bopp tapes are readily available with Qline packaging. You could even customize your own BOPP Tapes and enrich your branding capabilities by adding Logos and brand names on the tape.  For more details on how you could enrich your branding potential by customizing your tapes check out Qlinepackaging.com

How Packaging Improves Brand Value

Qline Packaging

 

 

 

It is a generally accepted that we shouldn't judge a book by its cover but it is exactly the opposite when it comes to the e-commerce industry. A brand is constantly and mercilessly judged by its customers by the way it presents itself. The way a brand presents itself largely depends upon how it reaches the customer and that is where packaging comes in. Packaging plays a tremendous role in projecting the value of the brand to the customer. It is not always about attractive packaging, it is more than that, It is simply put, a ‘dialogue’ between the seller and the end customer.

How Packaging affects the way a brand is perceived:

Choosing the right packaging in a way is selecting how you choose to communicate with the customer. The first thing a customer looks for while receiving the goods he paid for is its integrity. The more mangled and shabby the product reaches him the lesser he is inclined to think of his seller. There are a lot of different types of packaging material and each one is made for specific types of items. For example a Security Bubble Bag is used to protect semi valuable items like jewellery and watches while Tamper evident bags are used to transport sensitive documents and items like Debit card/ Credit card. Using the right packaging material for the right product ensures the safety of the product and also sends a message to the customer that “we care”. It is a sign that the seller is serious about the satisfaction of the customer which thereby builds the customer-seller relationship

Types of Packaging and why it matters:

Protecting the brand reputation is intertwined with customer satisfaction and that directly leads to picking the right packaging for your products. The various types of packaging materials and their uses are as follows

• Plain Security Bags: Once sealed it cannot be opened without tearing or cutting the envelope. This ensures the safety of the item inside.
• Tamper Proof Courier Bags: This tamper proof version of the above mentioned courier bags is widely used by online shipping and logistics companies to transport items over large distances.
• Security Bubble Bags: These are used for semi-fragile items like electronics, jewellery and watches. It protects the materials from abrasion and breakage due to movement.
• Tamper Evident Bags: This highly resilient bag comes with security seal and is often used to protect sensitive documents like passport, lab reports, batch samples etc.,
• Stebs: Steb bags come with transparent cover. It is constructed in such a way that any attempt at tampering will be evident.
• Coin Carry Bag: Highly durable and tear resistant. Made with thick and resilient plastic exterior to make it easy to carry coins and small metal items

Using the right packaging for the appropriate material ensures product integrity and customer satisfaction. Packaging without understanding the packaging material leads to frustration on the customer’s end which again leaves a mark on the brand reputation.

How Qline packaging can help you:

Qline offers a wide variety of choices when it comes to packaging materials. Each one tailored to meet customer and product requirements. Customize your own packaging material with Qline packaging. Visit our website at www.qlinepackaging.com to know how you can improve your customer satisfaction and elevate your brand reputation through excellent packaging.